Honda Background Information

New Honda commercial in the UK. There are no computer graphics or digital
tricks in the film. Everything you see really happened in real time exactly
as you see it.

The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work. They would then have to set the whole thing up again.
The crew spent weeks shooting night and day. By the time it was over, they
were ready to change professions. The film cost six million dollars and took
three months to complete including engineering the sequence. In addition,
it's two minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us in
clover for a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history. Honda
executives figure the ad will  soon pay for itself simply in "free" viewings
(Honda isn't paying a dime to have you  watch this commercial!).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation -- including the costs.

  There are six and only six hand-made Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars.

The voiceover is Garrison Keillor.